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Companies are much more conscious of the importance of customer opinions and many agencies have sprung up using researchers, known as mystery shoppers, to check out shops, offices and anywhere that staff come into contact with their customers. More recently, companies have been set up to carry out the same services on corporate websites. If you'd like to review websites see below for UK companies currently looking for researchers. Companies want to know how customers view their business and will contract marketing companies to send mystery shoppers to evaluate their employees secretly. This information can be used by them to learn of problem areas or to give the outstanding employees the recognition they deserve. Similarly, they will use market researchers to establish people's awareness and perceptions of a company or product, or when trying to introduce a new product.
When applying for these positions you should expect to be asked the following questions. Think up answers in preparation. "Have you done any Mystery Shopping Before?" "What is your work experience?" "State why you would make a good Mystery Shopper." You don't need to have any experience, so don't pretend if you are a novice. Remember, as soon as you've completed one assignment, you can then claim to have experience in future applications. The Work Your job is to secretly "shop" a business in a low-key fashion and to fill out a report and return it to the company that we contracted with. Sometimes this can take 5 minutes or an hour depending on the information required. Your pay can be reimbursed costs, a flat fee or both. Sometimes you are required to make a purchase or just ask questions to evaluate the employees responses. We also need to be observant of our surroundings by counting customers, eyeing cleanliness and any other factors required. To get started what you need to do is decide if you have the time to do these shops that you commit to. IF you DO, then start contacting companies by Web site, and email or mail out a letter of introduction Would You Make a Good Mystery Shopper? People who make good Mystery Shoppers are those who appreciate good service and getting paid for doing what comes naturally. Good Mystery Shoppers look upon Mystery Shopping as an opportunity to help improve service levels at the places they like to frequent. They take personal satisfaction in watching service levels rise and in knowing that they played an instrumental part in that improvement. Good Mystery Shoppers are conscientious, reliable and objective. They approach each new assignment as if it were the first time they had ever heard of the store. They only accept assignments which they will complete on time, objectively, and without bias. Good Mystery Shoppers know the importance of following directions, they read and follow each client's evaluation criteria to the letter. People Who Should Not Become Mystery Shoppers Individuals that think this is a "get rich quick scheme." The pay can be very good for the motivated shopper and even better if you are able to accept last minute shops. The prime jobs are given to shoppers who have proven themselves dependable. Individuals with very little free time. Companies count on their Mystery Shoppers to meet their deadlines and often there is very little time to reschedule an incomplete shop. Mystery Shopping Is Fun, But It's NO Joke! Mystery Shopping can be a fun and enjoyable way to pick up a little extra money and, in some cases, a free meal. But, make no mistake Mystery Shopping is serious business. With many client's, Mystery Shopping results are a key factor in reviewing and assessing bonuses to their employees. They make decisions based on the data supplied by you, the Mystery Shoppers. Be Aware On Your First Shopping Trip Your first shopping trip can be an exciting one. Remember that it isn't a game and the companies are relying on you. Never take a job that you don't think you will be able to do or feel uncomfortable doing. Be "professional" if you want to get a consistent schedule of shops. There are things to remember that the company wants you to make notes of and yet you have to gather this information without giving away the fact that you are a Mystery Shopper. Before the Shop Review the report before the shop. Make a note of the items that you are supposed to check. Some companies will want you to check the exterior of the building and want to also know the business names of the surrounding buildings. Double check the address. Some companies have different branches on the very same street, or town. After the Shop Do not let someone catch you filling out forms or making notes. This is a sure way to blow your cover. Drive down the street and stop to make the necessary notes. You can also carry a small cassette-recorder and tape your notes to play back later. The more notes you have, the better your report will be. The Report A copy of your report will go to the company you are working for. It may also go to the client. It is important that your report be neat without scribbles or cross outs. These things will make your report appear less credible. For these same reasons, check your spelling. If you are unsure of a spelling, look it up in the dictionary. Be considerate when describing employees. Do not be insulting. For example, use full-figure, pale medium blonde/brown hair versus dishwater blonde. Reports that arrive late normally will not be paid for. Some companies will allow you to fax or email in the report. Always check with the company for exact details.
Click here for further details or to place an order "The Mystery Shopping Handbook" published by Streetwise Marketing, Riverside House, Claire Court, Rawmarsh Road, Rotherham, S60 1RU. Tel. 01709 820033 This guide includes: What is expected of you; How to organise and carry out assignments; expected earnings; How to set up your own agency and employ others; 45 companies to contact for mystery shopper work. Price £27.75 with a 30 day moneyback guarantee. Get paid to give your opinion on websites emysteryshopper.com This company seems to be able to provide the most regular work at present, although you certainly earn your money from the extensive questionnaires and they do seem to have high quality standards as they state " Our shoppers all work to Market Research Society standards. Each shopper is carefully briefed, monitored and his or her feedback is audited on a regular basis". From my own experience, you get paid between £2 per survey (20 minute surveys) up to £6 plus 50p to cover expenses for phone calls, and an additional £5 or more if you are required to purchase and sometimes return items, from which you have to pay the postage costs if these aren't refunded. I have been getting more work from this company than any of the others. Fill out an application on line. Covers UK, North America or mainland Europe. Global Test Market is a unique online community where consumers from around the world participate in the development of new-to-the-world products and services. GTM is now active in 140 countries. Members have the opportunity to hear about and use new products and services while earning MarketPoints -- the online currency which is fully exchangeable for goods or cash. Membership is free of charge. How it works You will be invited to participate in a variety of interactive sessions where you will be able to influence the people who are developing new products and services. All of these are done using a convenient online approach which is designed to accomodate your busy schedule. Some examples: Concept tests: You will see new product ideas which are described in words and images. These are often very early-stage ideas for which the developer is seeking initial feedback about whether the idea is appealing as well as how it could be improved. Usage tests: You will be able to use development-stage products which you have indicated would be of interest to you based on the preferences you indicated at registration. These products are sent directly to your home and the post-usage surveys are conducted online. TestMarkets: You will be able to browse and purchase new and development-stage products. After using the products, you will also be able to give feedback about the product as well as repurchase the product throughout the duration of the test market. Satisfaction testing and complaint monitors: You will be invited to participate in studies which are designed to provide product designers with quantitative and qualitative feedback about products which you have purchased at another store or online retailer. For full details and registration form, visit GlobalTestMarket Fhios Limited are a user research company who conduct a range of research methodologies one of which is a 'mystery visitor' (similar to mystery shopper but no purchases take place. Typically they ask the participants to give attitudinal responses about 4 competing sites). They typically pay survey participants £20 per survey which normally lasts about 1 hour. Also required are candidates for Usability Testing and Focus Groups paying up to £50 for 90/120 minutes conducted throughout the UK. Usability testing is a fast growing area where they ask consumers to conduct a number of simple tasks on web sites, mobile phones, games etc. to assess how ‘usable’ a product or interface is. Target consumers range cross all genders, age groups, salary ranges and ethnic communities. ![]() The following companies require you to act as a mystery shopper, visiting premises, make purchases etc. Although there are some weekend and evening assignments, most visits are required during week-day 'office' hours so it is important to have some time available during these periods. If you are a mystery shopper or wanting to find out more about this form of casual work, you might like to join MysteryShoppersUK. MysteryShoppersUK is a free to join forum and was set up for mystery shoppers all around the country to compare experiences and help each other, whether it be to find more work, or to get you started in this fascinating field, or just to warn each other of bad experiences and companies that are late payers or non-payers. They have many different sub forums covering all aspects of mystery shopping, including a list of good companies to work for that have proved to be reliable and professional. Please note, that client confidentiality must be maintained at ALL times and the emphasis of this group is on friendship and support. Most of the companies listed have online applications, although not all will have current vacancies. NOP Mystery Shopping is a division of the NOP Research Group, one of Europes largest research organisations. They were launched in 1993 and are by far the most active mystery shopping company in the UK. As a Mystery Shopper you will visit, make phone calls or internet enquiries to various establishments, posing as a prospective shopper or purchaser of some product or service. You will be asked to report on various details of your shop. This will be done via a questionnaire, which will ask you to report on many things, such as the quality of the service you received, the interior appearance of a shop, etc. All details and equipment that you will need for your role as a Mystery Shopper will be available on their website. They undertake the full range of mystery shopping and performance measurement research - in the UK, throughout Europe, and Worldwide. CyberShop is an online service for Mystery Shoppers who have access to the Internet and E-mail. Having logged into the service, shoppers are able to view and accept available visits in their area, download Questionnaires and Briefing Instructions, report visits, claim fees and expenses, and are also able to receive training online. Complete the online application form to apply Mystery Customer Evaluations are recruiting mystery shoppers for a new client in the leisure industry that has units throughout the UK. Good rates paid and usually includes reimbursement for food and drink purchased for evaluation purposes. All new shoppers should complete the following online application form in the first instance at http://apply.mysterycustomerevaluations.comCSR are looking for Mystery Shoppers to help with telephone based mystery shopping and walk-in mystery shops, particularly within the car industry. Clients include Lexus, BMW, Mercedes. They also need people to help them by letting them use your address to test consumer mailings. Apply online at http://www.mysteryshoppersneeded.co.uk/ Retail Active Mystery Shopping - Leading providers of Mystery Shopper services offer excellent mystery shopper programmes in the premium brand and prestige business sectors. If you feel you have the necessary skills to join their ever growing team of mystery shoppers then please visit http://www.retailactive.com/mystery_shopping_lp.aspx now to start the application process. www.promostar.co.uk is a new promotions agency offering field marketing, mystery shopper, sampling, roadshow, exhibition and costume work etc. Insight require both physical mystery shoppers within the UK and Europe and telephone shoppers to work from home. Additionally they require genuine addresses to use in their research so also pay you for the use of your address (not name)for requesting literature, and will pay £5 per letter you receive and re-address in this way. You can enter your profile information online. If there are suitable positions available they will contact you. If no positions are available, they will keep your profile on file until a position is available. The Grass Roots Group UK Limited has been a major provider of Mystery Shopping services since the early 1980’s and are always keen to expand their panel of Mystery Shoppers as their business is continually growing and evolving, both in terms of the number and the nature of projects undertaken. Assignments typically involve visiting a specific location to make an enquiry regarding the products or services on offer and/or make a purchase. I've been offered several assignments in my local high street paying £10 each. They also conduct Mystery Telephone Calls and assess Web sites. Apply online. Customer Service Intelligence are looking for customer service evaluators who like dining out and trying out new places, shopping or would enjoy a night or two away from home now and then. Apply online at http://www.smilingcustomers.com/customer_service.html MarketChecker Ltd is a mystery shopping company based in Cheshire. They have been established since 1993 and are looking for males and females any age group. They currently have some 20,000 registered mystery shoppers but still require people to fill gaps in the network. Once registered, potential shoppers will be offered assignments by email. They mainly assess leisure and automotive outlets and pay promptly by cheque for UK shoppers and Paypal for Eire. Segreto Ltd are a small but growing mystery shopping company and are always looking for mystery shoppers. They are currently working mainly in the retail sector e.g.furniture and clothes shops but also work with such diverse clients as car dealerships and estate agents. Corporate Research International are looking for Mystery-auditors to conduct telephone & on-site evaluations of properties owned by their clients. They state "we are very selective about who we choose from our professional auditor database. We pay more and expect more than other firms". Contact them online if interested. Headcount have many temporary opportunities including Sales Representatives, Merchandisers, Promotional Representatives, Demonstrator/Sampling Representatives and Mystery Shoppers required throughout the year. These roles are part time and if you join their database you will be advised of suitable work in your area in line with their client campaigns. Pay and hours vary by activity and will be discussed on a campaign by campaign basis. If you wish to be considered for tactical work please send your Name and contact details to: tempwork@headcount.co.uk or by post, for the attention of the Human Resources Department. They will arrange for a registration pack to be sent to you. PIGServices are looking for "piglets" to carry out mystery shopping assignments, and offer full training and back-up. Request an application form from http://www.pigservices.co.uk/become_a_piglet.htm Quality Eye are a London based company providing specialist mystery shopping services and customer related satisfaction programmes to a range of industries including restaurants, financial services, and the public sector. Due to their expanding workload, they are always looking for new mystery shoppers. They are looking for shoppers who have the following skills and abilities:
Retail Eyes, one of the largest Mystery Shopping Companies in the USA are offering people the opportunity to register for further information on how to become a Retail Eyes Mystery Shopper in the UK and join their network of over 60,000 shoppers. Simply log on http://www.retaileyes.co.uk and signup online. They claim there are "plenty of opportunities to get paid to shop, eat out, go to a movie and generally have fun!" Get paid to eat out, shop and more with Retail Eyes Douglas Stafford International is a leading provider of Mystery Shopping and Training, working with many national and international service sector companies. Founded over 11 years ago and now established on both sides of the Atlantic, the company is at the forefront of Video and Telephone Mystery Shopping, as well as having developed through our training division, many innovative training workshops linking in with the information provided through our performance evaluation process 'Mystery Shopping'. Physical Mystery Shoppers required to work on interesting projects throughout the United Kingdom. Good rates of pay and the potential to travel. They currently require mystery shoppers in the UK and US. Click here to complete the UK application form Gapbuster - a licensee of Shop'n Chek Inc, the world's largest mystery shopping company, with over 450 clients throughout the world and over 75,000 shoppers. Retail Maxim - your role will be to visit shops, cafes and other retail outlets posing as a real customer, experience the service offered by the staff and complete a questionnaire. Shoppers required from all corners of the UK Performance in People currently have vacancies in the UK for: Visual Mystery Shoppers: Home Visit Mystery Shoppers: Telephone Mystery Shoppers: Mailing Addressees: fieldfacts.com have offices in Boston, London, Paris and Frankfurt and operate in over 50 countries worldwide, specialising in the following sectors: Business-to-business; Chemical; Financial; Healthcare; Industrial; Information Technology and Telecommunications; Medical; Pharmaceutical. For more details and to apply online, go to http://www.fieldfacts.com/mystabout.html Bare Associates International Apply online. Click here for the UK application or here for international applications
http://www.macphersonmysteryshopping.org.uk is one of the largest databases of experienced Mystery Shoppers and Market Researchers (over 12,500) covering the whole of the United Kingdom including Northern Ireland, the Channel Islands, Eire and the USA to name but a few countries we can cover. Register online. www.zoopeople.co.uk offer a wide range of work offers including mystery shopping, in-store demonstrations, road shows, display work and auditing. National Shopping Service Network, LLC have been around since 1986 and operate in UK US & Canada. Shoppers typically spend their own money for the purchases of services or products that NSSN instructs them to buy. NSSN then reimburses its shoppers for expenses and fees in two to three weeks of receipt and approval of assigned work. For shops where a purchase is required, there is often a cap on the amount the shopper may spend, or the services they may receive. Apply online. Scher (Asessors) - 125 High Holborn, London WC1V 6QA - Mystery customers needed. Eaters, drinkers, sleepers and shoppers needed to act as typical customers and record their experiences in a questionnaire. If interested in a part-time role, and you live outside the London area, please write on a postcard giving your name, address, age professional experiences and day-time phone number. ABa Quality Monitoring Ltd Primarily are looking for people with service experience, whether in a licensed trade environment, on the shop floor or over the telephone. What they want are people that can report the customer experience with empathy to the front line staff and managers. email Quality@aba.co.uk Telephone: 0161 445 4381 Fax:
0161 445 7702 or write to: All information is added to their Potential Assessor' database. When a suitable requirement emerges you will be invited to spend a training day completing visits with one of the ABa management team. After the successful completion of a campaign your details will be added to our Core Assessor' database - this is a restricted database of assessors who are given priority when allocating work. http://www.second-to-none.com/
- Get paid to shop in stores, restaurants and even online
with this company. Offers work in several countries
including UK, US, Canada and Australia. Payments are often
in cash, although no indication of the amount is given on
the site, but can sometimes come in the form of products and
services. Online application form available. Be prepared -
you will be asked to give a short sample of your writing
skills as follows: The following companies also provide mystery shopping services although no employment details are given on site. E-mail them for current requirements. For further international sites visit http://www.worldmall.tv/mystery_shopping_directory.htm which is one of the best free directory of international companies I've come across. http://www.ternconsultancy.co.uk/Tern Consultancy, 69 High Street,Wem, Shropshire,SY4 5DR Telephone: 01939 235555 Fax: 01939 236666 E-mail: office@ternconsultancy.co.uk Business Planning & Research International - typically work with leading clients in financial services, travel & transport and telecommunications sectors Opinion Research Tel: +44 (0) 20 8967 0007 Fax: +44 (0) 20 8967 4060
Sherwood & Gold, I.C. Limited, York House, Ockbrook, Derbyshire, DE72 3TL A F Stocktaking always need experienced stocktakers, retail auditors and
mystery shoppers. They currently have employment positions and sub contract
work available in the South East, Scotland and the Republic of Ireland. React Surveys Ltd
Bank House, 15 Gosditch Street, Cirencester, Glos GL7 2AG acefieldwork Ltd,
Hill House, Highgate Hill, London, N19 5NA Pertinent PR If you'd like to get paid for providing content on websites, be it reviews, reports or other information click here Sign up with the following companies and get paid, in cash or points, for completing surveys: ![]() Lightspeed Consumer Channel. Sign up then get entered into the monthly draw for 101 cash prizes, even if you don't get sent any surveys to complete. You can increase your number of entries by completing mini polls. The incentives for the main surveys vary in size depending on the length and complexity of the survey. The incentives could be a personal cheque, gift vouchers at well-known retail shops or on-line retailers, or extra entries into the monthly prize draw. When you receive your email inviting you to participate in one of their surveys, they will also advise you of the incentive that is offered for that survey.
You can either exchange your points for gift vouchers or use them to buy tickets in the monthly lottery for £1000 in vouchers. Visit testandvote to get further details and register for the UK site. For a much longer list go to the paid surveys page The companies listed require tidy, persistent, friendly people to work for them when work is available in your area. Some may require you to complete a small training course before they offer you work. Before considering this type of work, it's worth contacting The Market Research Society, 15 Northburgh Street, London EC1V 0AH or British Market Research Association for help and information. Market Researcher Interviewers The Survey Shop is recruiting Telephone and/or Face-to-Face Interviewers for both daytime or evening work. You should be someone whom others are happy to talk to, have a clear voice, and good communications skills. You will be home based and will need a landline phone. The hours are very flexible with no selling and full support given. The rates of pay are £6.24/hr for consumer surveys, £8.32/hr for business surveys, and £10.40/hr for face-to-face interviewing with higher rates for foreign language interviewing. Daytime or evening and weekend assignments are available. Get further details and apply online at www.thesurveyshop.com/ or call 0800 849 7170 A C Nielson Co Ltd Nielsen House, Headington, Oxford, Oxfordshire, OX3 9RX Tel: 01865 742742 FAX: 01865 742222 Albermarle Market Research - 18 Dartmouth St, London SW1H 9BL Akadine Research Friars House, Market Square, Princes Risborough, Bucks, HP27 0AN Tel: 01844 274500 FAX: 01844 275899 Andrew Lester & Associates 9 Thames Park, Lester Way, Wallingford, Oxfordshire, OX10 9TA Phone: 01491 824181 FAX: 01491 824180 Audience Selection - 14/17 St Johns Sq, Clerkenwell, London EC1M 4HE B.E.M. Research - Ambassador House, Cavendish Avenue, Harrow, Middx, HA1 3RW Beecham Data 78 Park Street, Thame, Oxfordshire, OX9 3HX, Phone: 01844 218588 FAX: 01844 218550 British Market Research Bureau - 53 The Mall, london WC2N 4AA Business & Market Research PLC - Buxton Road, High Lane Village, Stockport, Cheshire, SK6 8DX Carrick James Market Research - 6 Homer Street, London W1H 1HN Diagnostics Social & Market Research Ltd - 109 Gloucester Road, London SW7 4SS Marketing Services (Scotland) Ltd - Ashley House, 4 Bon Accord Crescent, Aberdeen . Phone 01224 575456 Dynamic Markets operates a virtual network of high-calibre freelance market researchers. Most of their research work is telephone based and they are always looking for experienced people as well as people with no experience but huge potential. Researchers are required on a flexible basis, often at short notice, to work on both business and consumer projects. Euro Fieldwork - 16 Hanover Square, London W1R 9AJ Field Initiatives - 79a High Street, Barnet, Herts EN5 5UR Gordon Simmons Research Group Ltd - 361-373 City Road, London EC1V 1JJ Landell Mills Commodities Studies Ltd - Bryer-Ash Business Park, Bradford Rd,Trowbridge,Wilts, BA14 8HE Market Behaviour (MBL) - 9 Stanhope Place, London W2 2HH Mass Observation (UK) Ltd. - Hadley House, 79/81 Uxbridge Road, Ealing, London W5 5SU M.I.L. Research Ltd. - 1 Berners Street, London W1P 3AG NOP Research Group- Ludgate House, 245 Blackfriars Road, London SE1 9UL Tel: 0207 890 9000 Fax: 0207 890 9001 Research International UK 6/7 Grosvenor Place, London SW1X 7SH Telephone 020 7656 5000 Fax 020 7235 2010 The Company has 470 full-time employees of whom the majority are professional researchers. An additional 600 workers are employed on any given day on shorter-term contracts. The fieldforce numbers 1,300. Research Analysis Marketing - Ram House, Lamberts Arcade, Leeds, LS1 6NB 0113 242 3444 Scantel Ltd - 27 Dale St, Manchester M1 1EY 0161 236 1952 Markotest Ltd Market Research - Sinclair House, The Avenue, London W13 Profile Research - 3 Strensham Hill, Moseley, Birmingham B13 8AG 0121 442 4023 Social & Community Planning Research - Blyth House, 100 Kings Road, Brentwood, Essex, CM14 4LX Research & Auditing Services Ltd (Market Research)- Randas House, 5 Westway, London W12 0PT RSL Research - Services House, Elmgrove Road, Harrow, HA1 2QG System Three Ltd - 1 Poplar Mews, London W12 7JS The New Fieldwork Co Ltd - Market House, Station Approach, West Byfleet, Surrey, KT14 6NF Viewpoint - 3 New Court, 82 Station Road, Hampton, Middx, TW12 2AX Market Research Solutions Ltd - Regional Manager, 3 Matthew Grove, Meltham, Huddersfield, Yorkshire, HD7 3LY Company carry out a variety of surveys in all areas and are looking for new and experienced interviewers. Full training provided, good rates of pay, plus expenses. Write for further details.
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